About us

13 years later. How we got here

We've been in the location services industry since 2011. Learn about our story and what sets us apart from the rest.

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What is Track My Ride?

Track My Ride is a simple yet powerful App & Hardware product that shows you where your vehicles and people are in real-time. We use GPS to put everything on an easy-to-read map, so you always know what's happening. But we don't stop there – we also give you handy alerts and reports to keep you in the loop, plus tools to help you manage your mobile team better.

Whether you're an individual looking to protect your car or a big company organising thousands of vehicles and team members, Track My Ride has got you covered. It's all about making your life easier, no matter how you use it.

Our Mission

We're on a mission to make GPS work better for everyone. We build easy-to-use tools that help you run things smoother, keep people safer, and stay connected in the real world. As your needs change, we'll be right there with you, cooking up new ideas to make our GPS solutions the best in the world.

Our Values

The core principles that drive our operations and services.

Excellence

Pursuing the highest standards in every aspect of our work, ensuring superior quality and performance.

Efficiency

Driving operational excellence and resource optimisation in every task.

Innovation

Continuously advancing ourselves and our products through technology R&D to set new industry standards.

Connectivity

Delivering robust communication and coordination through connected data.

Safety

Prioritising the safety of people through state-of-the-art location solutions.

Knowledge

Fostering an environment where continuous learning and sharing of knowledge are fundamental to our success and innovation.

Our Team

The people that make TMR great!

Leon

Founder and lead engineer

As the Founder, Leon’s passion for technology and software engineering is the driving force behind our company. With over 23 years of experience in software engineering and product design, he brings a wealth of knowledge and expertise to the table. Leon has a passion for exploration and travel, and is always looking for ways to harness technology in new and creative ways.

Craig

Sales team leader

With a deep-rooted passion for automobiles, particularly Mazda rotaries, Craig is a genuine car enthusiast who actively engages with the car community. His 15+ years of experience in sales have honed his skills in building relationships and delivering exceptional results. When he’s not immersed in the world of cars and sales, Craig expresses his creativity through his keen interest in art.

Nathan

Sales and legal

Nathan’s passion lies in bridging the gap between exceptional services and the customers who need them most. With a dual degree in Business and Law, he possesses the knowledge and finesse to effectively communicate and navigate complex business requirements, ensuring that our clients receive the perfect solution to their problems.

Ryan

Account executive

With a proactive and hands-on approach, Ryan has been the driving force behind our assembly and logistics department for over six years. After moving into account management in 2024, his dedication and attention to detail ensure that our operations run smoothly and efficiently. Ryan is an avid Star Wars and Cricket enthusiast.

Scott with a thumbs up. Before running in the great ocean rd marathon
Scott

Software development

Scott is a skilled software engineer who thrives on tackling complex challenges head-on. With a keen ability to analyse and understand our customers’ needs, he consistently transforms their feedback into meaningful enhancements to our products, driving continuous improvement and user satisfaction.

Auren

Customer solutions & software development manager

Auren’s exceptional communication skills and solution-oriented approach make him a true asset in delivering top-notch customer support. His ability to effectively understand and address customer needs is unparalleled. When he’s not riding the waves of customer success, you can find him catching actual waves as an avid surfer.

Yun

Hardware assembly and logistics

With a keen eye for detail, Yun excels at analysing and untangling complex problems. His diverse international experience and career, spanning from Tokyo to Melbourne, has not only honed his professional skills but also fueled his passion for travel and exploring new cultures.

The Track My Ride story

The path we took, to get from there to here.

Inspiration

Hey dude, where's my bike?

Our founder Leon and his friend Jonathan were visiting their friend Wouter in Belgium when Wouter's beloved Ducati 998 motorcycle was stolen while they explored Antwerp. Despite video footage of the theft, privacy laws prevented them from obtaining the evidence, and the bike was never seen again. This unfortunate event sparked an idea in Leon's mind that would change the course of his life.

March 2010

Antwerp, Belgium (International Holidays)

A thought grows

What can be done about this?

Back in Australia, Leon, who worked in the mining sector using GPS to locate equipment, wondered if this technology could be adapted to prevent vehicle theft in the private market. The seed of an idea had been planted, and Leon was determined to find a solution that could help people like Wouter protect their valuable assets.

March 2010

Southeast QLD, Australia

Smashing code

Learning

Leon, already a skilled backend software engineer, dedicated his evenings over the next 6 months to learning the fundamentals of jQuery and HTML web programming. He knew that to bring his vision to life, he would need to expand his skill set and become proficient in web development. His determination and passion for learning would prove invaluable in the journey ahead.

July 2010

A gold mine, Outback SA, Australia

The spark

Give it a shot

Driven by his desire to make a difference, Leon made the bold decision to resign from his job, move into a rental house in Carina, Queensland with his small black cat, and focus on developing his innovative GPS concept. With his savings in hand, he registered his business and founded Track My Ride, embarking on a new chapter in his entrepreneurial journey. The minimum viable product took around 12 months to design and build, Track My Ride V1.0.

February 2011

Carina, QLD, Australia

It works!

The first customer

Nearly a year after designing the first concept and putting together a basic GPS tracking solution, Leon landed his first customer, "Donnelly Blasting Services," who wanted to use the service to improve safety. Leon personally installed the trackers in their vehicles, and they remain a valued ongoing client even to this day. This first success was a testament to Leon's hard work and dedication.

28 November, 2011

Mt. Tamborine, QLD, Australia

Grow it

The long game

As Leon continued to build Track My Ride, he realised that creating a successful venture requires unwavering commitment, resilience, and the ability to persevere through the long haul. The journey of an entrepreneur is not a sprint, but a marathon, and Leon was in it for the long run, driven by his passion for making a difference in people's lives. Leon had moved to Paramatta to continue marketing and growing TMR.

December, 2015

Paramatta, NSW, Australia

T.P.S Reports

An office and first employees

Now living in Sunbury, Victoria, Leon opened his first office for Track My Ride above a home brew store. Though it lacked windows, the space had character and was mostly air-conditioned, providing a better environment than building trackers in his spare bedroom. To support TMR's growth, Leon hired Ryan to assemble and ship trackers and Craig to lead the sales department.

January, 2018

Sunbury, VIC, Australia

The whale

We landed GM Holden

In a significant milestone for the company, Track My Ride secured the GPS tracking contract for GM Holden's new fleet of 3,500 rental vehicles known as Maven. Though the deal was confidential at the time, it was one of Leon's proudest moments as an entrepreneur. The team negotiated the best deal and signed the paperwork, ready to kick things into high gear.

March, 2018

Sunbury, VIC, Australia

V2

The big code rewrite

To support GM Holden and ensure optimal performance, a complete rewrite of TMR's codebase was necessary. The legacy code, designed for clients with up to 50 vehicles was struggling with Holden's account now pushing 300+ vehicles. The team built new features, a sleek web UI, push notifications, a powerful mobile app, and more. By the end of 2018, the codebase had grown from 60,000 to 180,000 lines of C, PHP, Javascript, and HTML. GM Holden was happy and the new TMR V2.0 was launched.

June, 2018

Sunbury, VIC, Australia

Growth

We're getting busier!

As TMR continued to grow, Nathan joined the sales team, bringing his extensive knowledge in Law and Business to help connect the company's products and services with other businesses. His addition to the team was a vital step in expanding TMR's reach and ensuring the company could meet the growing demand for its innovative solutions.

August, 2018

Sunbury, VIC, Australia

Shift some boxes

Time to upgrade the office!

With the company growing and improving every month, it was time to move to a larger space. TMR packed up and relocated to a new office in Heidelberg West, Victoria, about 20 minutes north of Melbourne City. The new location provided increased exposure and room for the team to continue expanding and innovating.

October, 2019

Sunbury, VIC, Australia

Pop!

How does a car maker go bust?!

On Leon's birthday, he received news that GM Holden would be shutting down operations in Australia. Worst still, as they made up about 30% of TMR's annual revenue at the time. It was a shocking revelation, but the team remained committed to adapting and finding new opportunities for growth. Leon's birthday surprise served as a reminder of the unpredictable nature of business and the importance of resilience.

February, 2020

Heidelberg West, VIC, Australia

It's just a flu

Let's all embrace WFH

As the COVID-19 pandemic led to strict lockdowns in Victoria, the TMR team quickly adapted to working from home. Ryan was the sole team member who continued to work at the office, building and shipping orders. The team stayed connected through Zoom meetings and worked hard to maintain a sense of camaraderie and collaboration despite the challenging circumstances.

March, 2020

Heidelberg West, VIC, Australia

There's an app for that

Rebuilding the mobile app

With customers primarily using TMR as a web service on their desktop computers, the mobile app was basic, lacking the full functionality of the web version. The team began a complete rebuild of the mobile app, aiming to include all the features of the website and prepare for the launch of a new product that needed the mobile app as its core. It was time to put their coding skills to the test.

July, 2020

Heidelberg West, VIC, Australia

New opportunities

Building cool things

As lockdowns relaxed, TMR welcomed Auren and Scott to the team. Auren took the lead in customer support, while Scott joined the software development team. Their additions were crucial in helping the company continue to innovate and deliver exceptional service to its customers, even in the face of the ongoing challenges posed by the pandemic.

February, 2021

Heidelberg West, VIC, Australia

Support

Helping customers

In preparation for the launch of new products, Sid joined TMR's customer support team. His expertise and dedication to assisting customers would prove invaluable as the company continued to expand its offerings and reach. The team understood that providing excellent customer support was just as important as developing cutting-edge products.

September, 2023

Heidelberg West, VIC, Australia

Forward thinking

We introduce the 4 day work week

Recognising the importance of a healthy work-life balance, Leon introduced a 4-day work week for the entire company. Each team member now works 30 hours per week over their chosen 4 days, with most opting to take either Monday or Friday off. TMR fully embraces the work-from-home model while maintaining a collaborative office space for team members to use as needed. Long live the 3-day weekend!

January, 2024

Heidelberg West, VIC, Australia

Growth

Assembled here in Australia, always has been!

To keep up with growing user demand, Yun joined the team, working alongside Ryan in the Heidelberg West office to assemble and dispatch TMR trackers to customers. His addition to the team ensured that TMR could continue to provide high-quality products and timely delivery to its expanding customer base, all while supporting local manufacturing and assembly.

February, 2024

Heidelberg West, VIC, Australia

Launch

Mobile tracking released

After three years of hard work and an additional 200,000 lines of code, TMR launched its newest product, Track My Ride Mobile Tracking. This innovative solution transforms any iPhone or Android device into a powerful, energy-efficient GPS tracker that works automatically in the background, providing users with unparalleled convenience and peace of mind.

March, 2024

Heidelberg West, VIC, Australia

Marketing

A new website for TMR

To showcase their cutting-edge products and services, TMR launched a brand new website in April 2024. The talented design team created a visually stunning and intuitive layout, while the skilled programmers brought the design to life using the latest web development techniques. The new website marked a significant milestone in TMR's growth and online presence, setting the stage for future success.

April, 2024

Heidelberg West, VIC, Australia

Staff

Internal Team Promotions

Ryan, our dedicated team member who spent the last six years growing the Logistics and Assembly department, sought a new challenge within the company. To ensure a smooth transition, he devoted two months to training Yun, his successor, in all aspects of TMR hardware assembly and shipping procedures. Recognising his potential, Ryan has been internally transferred to a new position as our Account Executive. In this role, he will focus on assisting our clients in maximising the benefits and potential of the TMR platform.

Auren has also grown in his position, originally starting out as L1 customer support, he has taken in his stride all the challenges and been able to grow the team and department. We're excited to have Auren move into a new role as the Manager of Customer Support & Software Development.

June, 2024

Heidelberg West, VIC, Australia

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